Customers are King

Customers are King Good Customer Relationship – Why is it Important?




It is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty. Customer satisfaction is the underpinning factor in customer experience. Customer should feel good in doing business with the product or the service provider.

While purchasing rationality, reflection, judgment of pros and cons do play a part but it has to have an emotional side to it. One’s gut feeling, intuition, sense and interaction plays a significant role in buying.

In every single encounter what the customer feels or doesn’t feel is directly related with the service provider’s managerial capability and handling of customer expectations. Customer experience doesn’t end in keeping a smiley face or having a soft tone while communicating with an irate customer.

It must make the customer whoever they are feel the most important person at that time through operation, transaction and behavior. Addressing a fickle customer who is like “I want it now and can’t wait” and their emotions is not easy and can not be handled by an individual manager. Reaching this emotional goal requires an entire company’s effort which should exceed beyond product quality and protocols.

Before a service provider can decide the best way to achieve this customer satisfaction must decide what exact reaction they want to create every time an encounter occurs. It can be said that customer satisfaction survey and market research can provide the data for that. But sadly enough, these kind of data do not help much, and especially at an emotional level.

Drivers of satisfaction and loyalty must be looked deeply into by the service providers. A good insight into the subject will show that a whole bunch of different factors lead to the sense of satisfaction and loyalty. Expectations, needs and reaction to the organization and the perceived value received by the customer would be some of them.

The basic requirement for customer satisfaction then shifts from product, service quality, value-for-money, hygiene factors, etc which are common for everyone to creating an emotional, personal and psychological connection with the customer which makes them feel satisfied and loyal. To respond to the emotional approach of the customers the company must have a consistent, differentiated, valued and completely intentional outlook towards customers. This is the best way of dealing with unreasonable, shrewd, specious and feelings based drivers that authenticate the buying decision.

Understanding Your Customers




The inability to know your customers is the greatest loss, you, as a potential service provider can face. Since you are nothing without your customer, your first priority should be to know them and what they want and expect from your company or product.

Moreover, knowing them not only increases your chances of selling them more goods, leading to your profit, but also causing the inflow of more customers through recommendation. Hence getting to know your clients, greeting and treating them to their liking is crucial to the success of your business venture.

This kind of rapport with your client is even more essential if you keep in mind the nature and the degree of aggressive marketing your fellow business rivals conduct everyday. Your primary asset in business are your clients, this is because if you know their mentality and gauge their buying trends and their preferences, you have the market in hand.

This kind of valuable customer information will also enable you to replenish stock, get the most viably trendy products in the market, thereby satisfy your customers and in the process entice them into come back again to be serviced.

Moreover not knowing your customers will only hinder your chances at success to a greater degree because if you do not know what pleases your customer, you will never know how to approach them. Some might like curt matter of fat dealings, while another might like that occasional chitchat and “hello.”

So if you do not know who likes what you will only end up causing them dissatisfaction and yourself economic loss, due to sheer ignorance and simple lacking of planning. Moreover if you sit down and think about it this abstract ‘market’ that you talk about is no one but the sum total of your customers. So if you want to target the market, then this is the bunch you have to satiate and cater to.

What your customer says is very important for you and your overall success. After finishing one deal you instinctively try to convince them to buy something else; this is only natural and can be called maximizing profit.

But what you should also be doing simultaneously is trying to egg out information about their economic status, what they can afford and what not, what thy need next in their household which might come from your shop.

All this will help you in fixing future deals with them and wooing them back to your shop. So always engage in conversation with them and most importantly listen to them, they might be unconsciously divulging information that might eventually give you an edge over you’re your next door rival service provider.

How to Calculate Customer Lifetime Value




Are you aware of the lifetime value of a customer? If by now you have not given a serious thought, it’s time you do now. Customers are the king. They can make or break your business and there’s no two ways about it.

If you already know that, I can bet you do take extra care of each and every customer of yours. There is a simple formula that could do the trick for you and let’s see how it works.

While making our sales we need to show it to our customers that we have something always ready to improve the situation.

You will be surprised once you find out the worth of each customer. To find out the value of the customer one needs to know two pieces of information. We first need to know the average a customer does a year and next we need to know how long the average customer does business with us.

Once you have managed to get this vital piece of information you need to multiply both the values. The product of the two values would determine the lifetime value of the customer. Customers are like gold, precious!

By retaining all our customers we can add value in two ways. There is a definite way to increase business. To do so, one needs increase the frequency and value of the orders. Another way in which you could duplicate good customer is by referral and introducing new business.

It is very important to build strong customer relations. A business research shows it is much more difficult to keep an old customer than to find a new one. It’s sad and humiliating if we lose our customers to poor salesmanship.

The success of our business depends on how often we keep in touch with our customers. The main purpose of the article is to remind us of the importance of keeping in touch with our customer, as this would bring them back.

One should keep in mind that our competitors are always striving to take away our best customers, so the trick lies in keeping them like vintage playing cards. We should set in top priority to thank our customers for their business. It is our duty and we could easily find out how much they mean to us by simply multiplying. This calculation would help you to find out how much your top customers are worth.

How to Keep Your Customers Happy?




You want to please all of your customers, but the problem is they are all different and unique. Pleasing all of them is impossible. Rather select a small segment and try to please them and automatically the number of happy customer grows.

I know of quite a few experienced business men who usually take a feedback from their customers. This is an excellent method of knowing the needs of the customer but the feedback must be used with discretion.

However, some business men may make the mistake in taking each suggestion very seriously and thus constantly change their product line and business practices. But this constant change may make the businesses unstable and cause frustration, extra cost and extra work.

Customer feedback is important but their interpretation is critical. You can’t please every one rather try to please those you can. Find out the customer need and then streamline the products and services.

Be intelligent in business. Get focused on what needs to be done and the profits will grow. Choose quality over quantity. Try to please the one’s you can. Trying to please everyone will end up pleasing no one. Create a better strong business by combining your strength and majority of customer needs.

Let’s take here an example of a business woman who owned a jewelry store. She has an expertise on diamonds and 60% of her clientele come for that. She also keeps other gold and silver jewelry. She should have been more focused on diamonds and not dilute her market with other things, and grown bigger.

She could have done surveys which are diamond oriented and could have become the biggest diamond retailer in the neighborhood, by just adjusting her focus.

Always try to focus on your strengths rather than weaknesses. You’ll prosper as a brand and bigger service provider.

Do your best to please people and leave the one’s you can’t. You’ll have more happy customers and strong and stable business.

Here are some tips:

· You can’t please everyone, so only try to please those you can.
· Find out your customer requirements.
· Eliminate ideas that are not focused on customer’s desires.
· Build on the areas that cater to customer needs.

Here are some important points you should keep in mind while customer handling:

· Everyone is different and unique.

· Customer feed back is essential but your interpretation of that is critical.

· Pleasing everyone is not possible so try to please the one’s you can and you’ll end up with more happy customers.

You must combine your strength and desire of majority of customers to create a better and strong business.

How to Get Your Customers to Say ‘Wow!’




What is the WOW response? It is not that easy to figure out, is it? The wow response is ideally the kind of response that you would receive from the satisfied customer.

A customer, who walks into a shop, finds what he or she wants and is happy not only with what he or she has found but the entire shopping experience, and also a customer who has discovered the bonus of shopping in a way like never before.

This is the customer who will return again and again to the shop and would prefer to do all her shopping in the same place if possible or even let out a “WOW” every time she walks out of the shop after the shopping is done with.

How can your bottom line meet up to the needs of the response, wow?

One key way of accomplishing this is to manage to slip in as many promises as you can in your sale. The ideal would be to slip in as many promisable items that you can imagine your sale to carry with it.

Once you have done this, ensure that you under promise as in you list a week a delivery time when you merely need 4 days to do the same. Do not shy away from such promises as customers necessarily like them and when you work better than you promise they will be simply thrilled and delighted and you will be rewarded with that “wow” response for which you have been trying all this while.

Work on the first impression that your concern is going to have on the potential customer.
You have to do up your place or site (whichever applicable) as well as possible. There should be every degree of comfort for the customer when he or she explores your shop.

The visitors should like the colors and the textures and everything your design could do should be aiming to soothe the shopping experience of your customer. You should also impress them sufficiently with your services and the kind of help you are offering your customers.

Your problem solving techniques should be optimized to ensure maximum satisfaction to your customers when they visit your place. Do not make your customer feel left out at any point ensuring that you do not cross over to interfering with her shopping. Thus you have to be friends with your customer more than anything else. Your customer when and if she does come back to your shop should recognize you immediately. So keep a habit of making friends with strangers or out of them in turn.

A wow response is further egged on by the value for money that the customer avails off her purchase from your enterprise.

Prices are constantly climbing nowadays and so you should be sufficiently geared up to display that though your price might seem to be high there is definitely more than expected in store for your customer.

Try and squeeze in gifts or something similar as extra for the best effects. This should be an extra and added over anyway in spite of price deductions.

Keep in touch with them. Try and call them again without being irritating. Birthdays, anniversaries are always a nice time to call.

But apart from thus, this should be a part of your service to call them when possible to find out about them and the product.

There you go, now you know how to get the wow response!

Proven Methods of Customer Retention




It is accepted business wisdom that a returning customer is the best customer. In a competitive market where the customer has a plethora of choices, returning customers indicate that they are satisfied with their first purchase and that they trust you.

Trust is an invaluable component in any business relation and if maintained and nurtured, is an assured asset which will yield returns over and over again.

So a crucial part of your job in retaining your existing customers is to keep them thinking of you. You cannot afford to neglect or ignore them at any stage if you want them back. So you have to make provisions for free gifts, discount offers, add-ons, etc. and make arrangements for mailings and follow ups in order to sustain their interest.

It is easy if your customers come through Internet campaigns, for you can then use email lists to keep them informed and interested.

But in the more traditional brick and mortar world, all this is a bit more taxing and cumbersome for you have to invest in print or media ads and direct mailings. These routes are as effective as your email lists, and to have a better chance, you should add the attraction of special offers, sales, and free gifts.

If you use only email, you need to be especially careful and make sure that you are providing your potential customers sufficient reason to continue being on your list. You could try and make available to them significant information about their interests and preferred topics. If you are able to lure them to your website through your email, you could introduce them to other products and offers.

In the snail mail world, it is to your advantage if you can use coupons to put products on sale. This allows you to compare and measure the relative successes of your different approaches or campaigns, and to evaluate the merits and drawbacks of each.

Send out one sales mailing to half of your customer list, and a different one to the other half, and assess the conversion rates of the mailings. The same strategy can as well be used with email.

Connect with your customers and make records about their interests, wants and preferences. You can then provide customized products and information for their guaranteed satisfaction.

Another simple and effective way to build relations with your customer is to send them greeting cards containing a simple expression of your appreciation for them.

You could send out the cards for birthdays or anniversaries, on Christmas, Valentine's Day, or New Year. You could even use these cards as invitation to attend your special sales or for other more direct announcements.

The advantage of greeting cards is that they are more discreet, more personal and more warm, things that your customer may remember you by.

The Art of Customer Follow-up




One of the most important factors of Customer Management in business is building up of customer loyalty through follow-up. This field is increasingly gaining prominence since companies now recognize the importance of customer retention, which in turn, leads to new customers.

This type of marketing, which relies more on turning first-time buyers into loyal future customers instead of merely acquiring new customers, is called Relationship Marketing.

The processes undertaken by a company to handle its customers is called Customer Relationship Management. One of the most common and important processes of Customer Relationship Management is sending a letter.

Though it sounds simple, it helps in bringing many first time buyers back to a particular company. A few things that might be introduced in a letter to induce customers to buy again are:

· A sincere thank you, welcoming customers to the company’s services and assuring them that they are the most important part of a company.

· A feedback form, which enables the customer to directly offer his opinions on the services and products of the company. This, in turn, may offer valuable suggestions to be kept in mind for new customers.

· An assurance that your company was easily the best bet and the customer was, in fact, correct in opting for your company. This helps building up the customer’s confidence that this is the best company for his/her required product.

· A time-limited offer which introduces a sense of urgency in the customer’s mind. Asking them to grab an offer within a particular time-period raises the customer’s interest. Introducing the same offer in more than one letter with varying levels of urgency (each being more urgent than the previous one) makes the customer excited about the offer as well.

· A general follow-up merely asking whether the customer is happy and satisfied with the product purchased helps in building up of customer faith.

· Additional references to other products (by your own company) shows that the company cares abut customer comfort and the personalized needs of the customer.

· Asking the customer to refer the company to somebody they know, is also a good idea to promote not only customer faith but also introduce new buyers to your company. The customer might also be “rewarded” for his/her effort by giving them a discount on their next purchase (this also ensures customer loyalty.) Using a coupon in the letter encourages customers to pass them on if they don’t require them.

Statistics also show that companies who get back to customers making inquiries about their products and services also gain customer loyalty. By making note of potential buyers, the company also gains a reputation of good service and excellent customer care.

Any company’s main objective should be to promote a sense of security in the customer. It is important, therefore, that you make your customers feel comfortable, so that they keep coming back to your company, bringing in new references as well. After all, ‘the customer is always right’!

Loyalty Marketing Program




What is it that does best for your commercial enterprise? Often you have wondered about it and wandered about the various options that are coming up in front of you. You might think a good and efficient labor force or simply technology or something simpler like advertisement.

But the truth as we found out was that if a company can develop a sincere and loyal client base, not only will the sales increase manifold by virtue of direct sales to these clients but in fact they will also preach about your company and make it famous enough to draw sales.

Loyalty marketing has for such reasons become such a concern nowadays. In the present stature of competition it becomes important to sustain a group of extremely dedicated clients who have a strong bond with the company and help spread it and recover sales figures. They also last the longest. Your loyalty marketing strategy should be well planned out and devised with due attention paid to every aspect possible. For this you need to know a few things. To begin with you have to know with what frequency your customers and which ones are returning to your enterprise to make purchases.

Offer special services to your valued customers and you’ll see them responding positively in turn. Thus you craft an efficient two-way system that facilitates al your transactions in future.

At no point should it look to them that this is becoming a sole money-garnering tactic on your part. There should be considerable attention you pay to their requirements too.

Your strategy should be important in how you approach your customers to ask them to refer you to new customers. There are 4 basic measures by which strategy is devised. These are:

· Customer behavior tracking: To facilitate loyalty marketing, there needs to be a definite attempt to locate your consumers and especially the loyal ones. You have to find out the expenses he/she incurs on your products. Their behavioral dimensions and attitudes towards the company should b noted simultaneously. This way you know in advance who is impressed enough and who is not.

· Measurement: Keep a track of the performance objectives that your company is trying to accomplish. Also find out the customers’ retention analysis data. These will enable you to track what is working against your concern.

· Dialogue Marketing: Make sure you are sending the right signals and the right ideas to your preferred customers. Also crucial is that you are sending them at the right time.

· Customer Rewards and Benefits Programs: Match the needs and the requirements of your loyal customers and offer them bonus and other gift items that will always please the customer concerned and act as incentives for them to push your firm.

· Loyalty brochure: There should be separate loyalty brochures that you could deal out amongst your customers to tell them what’s in store for them.

· Customer Rewards and Benefits Programs: For loyalty marketing, this is a very helpful platform for your loyal customers to actually earn or reap rewards from your company that is actually particularly matched to every individual customer's needs and preference.

Promotional Items to Enhance Customer Relations




In case you’re in search of promotional items for your business you would be bombarded with a wide range of products. For handling this situation you need to carefully select any one of your product.

This should be a suitable gift to the employees or customers printed with the business information. If you want to have a strong ground in this competitive world where there is always a cut throat competition select the right promotional item. This item should give you the right kind of impetus and it should be unique by itself.

If the selection of your promotional gift is perfect, I can bet that this will help you to develop a better customer relationship.

Make sure that there are different gift for number of different reasons. Organizations have it planned to gift their employees for special events and also as an incentive to hard work.
Companies use various promotional gifts for their staff. This is a common practice in appreciating the work of other individual performance professional. This definitely enhances customer relationship.

Strategically presenting a promotional gift to your business partner or your client would be very helpful. This gesture may be remembered and would be to your advantage so that the next time you contact either of them they would welcome you helpfully.

You should know the branding exercise if you wish to survive in this corporate world. It is an intelligent device of getting your company’s name in the forefront.

Gifting these promotional items can be handy as they would be great marketing tools for your company. The basic idea of promotional items is backed with the idea of providing something new with every single purchase.

Make sure that your promotional item goes with the theme of your business. It should also have the perceived value.

Promotional items are usually helping the infomercials. Infomercials are the ones you see on TV.
Most of the companies use the promotional items in a handy way. They do extensive research and they use these items to the capacity. By making the maximum use of these promotional gifts, the majority of the companies benefit.

In case you have been callous in doing your market research you could find that your promotional item has no parity with your main item. This could be disastrous and create a big hindrance for your company’s reputation.


Handling Customer Complaints




Customer complaints are generally difficult for small businesses to handle. Where the staff is small and there is a lot of direct personal contact with the customer, any customer complaint tends to be taken personally and causes frustration and disappointment for the staff. So what is the way out?

The crucial first step to handling customer complaints effectively is to admit and acknowledge the reaction of disappointment or failure that the complaints produce in you. This will allow you to address the complaint objectively without being defensive or feeling hurt.

Ensuring customer satisfaction is a guaranteed means to cultivate and maintain loyal and returning customers, so you have to take care that your customers feel and believe that you are very serious and attentive about their complaints.

If you can make them feel that you respect their problems irregardless of the nature of the specific complaint, you can by extension make a statement about your respect and concern for them as individual human beings.

By building your personal relation with them when thy complain, you stand to ensure that they return to do business with you and have a high opinion of you rather than severing links with you or giving you a hard time.

Here are 10 tips to deal with customer complaints

1. Allow the customer to have their say and blow off steam. Show interest and listen attentively to them, no matter what.

2. Apologize clearly for the situation and express regret for any inconvenience caused. You do not need to admit that your organization or anyone from its staff is wrong, but do apologize.

3. Use active listening and repeat to the customer the complaint that they just made. This way you ensure that the customer understands the fact that you have understood their complaint.

4. Get the facts straightened out by questioning courteously but effectively. This ensures that you get to the heart of the customer’s problem, and there is no misunderstanding anywhere. Often, the stated problem could have different strands or issues. Make sure that you identify and grasp the most important aspects.

5. Always maintain an open and friendly tone and manner, and never lose your composure especially if the customer is heatedly angry.

6. Do not enter into any argument with the customer and do not become defensive. In a service-department this is one of the hardest things to master, but is essential for people who receive the complaints.

7. Try to fathom exactly how the customer wants his or her complaint to be dealt with and also what they expect from you next: do they want their money refunded, do they want an exchange, or do they want a cut in price, etc.

8. Be very clear about your position and your options: explain to the customer precisely what can be done and what can’t be done by you.

9. Do not ever impose upon the customer your own solution without paying any heed to their demands. Try and reach a solution with and for the customer, something which they find acceptable.

10. Sum up the situation, both the problem and your offered solution, and verify that customer understands and agrees to the solution. Try and ensure that the customer finds the solution apt and helpful.




How to Deal with Difficult Customers




Customer handling has always been a tricky thing and before you know your customer service might have lost all its repute in one fight one of your customers have with nay of your labors.
There might be ten thousand things you are trying to do to please them enough but the simple intervention of some obscure thing might just disturb your entire scheme of things and make it all very impotent in a moment.

There will always be customer who will scream and shout and make your life hell. But then in a way you are condemned to serve them and so, do not balk at the prospect if taking all of that with a smiling face right there and then and actually improving on your quality of service.

Find out what went wrong even if nothing did and try and act accordingly. If there was something really erroneous on your part, try and fix the problem without minimum expression of dissatisfaction. Remember that this attitude is what is going to help you and not the other way around if you try and retort to the allegations inflicted.

This is really a matter of skill and presentation that you have to grasp properly and face the situations. This will prove how mature or professional the customer service is. There is no heroism in shouting at them as you have immediately lost a customer and faith and some more too in the process. This will have to be avoided at any cost for your enterprise to prosper.

Just call the superior assistant in that section and let him/her take care of the situation. Often this, by itself helps as you have shown the customer that the firm wants her case to be taken up by a more qualified person at a higher order and thus there has been sufficient importance assigned to her problem.

This is often known to have enough impact to pacify the customer in question.
Apology should be always forthcoming form your part and especially if it comes from someone who is in an authoritative position it helps to pacify the customer to a great extent if not enough.

After you have resolved matters pertaining to the grievance continue in your service by being polite and offering pother compensations. This also helps to restore the faith of the customer to a great extent.

Unless you are dealing with a complete rogue all theses steps should help.
There is always a great need to listen to what the customer is saying. This is crucial to your attempts at pacifying your customer.

Difficult customers will always be there and isn’t it half the reason why there are batteries of helpers in stores to help all of them and deal with an emergency in case it is right at your door like in these situations?

Introducing the Seven Deadly Sins of Customer Service




Detachment
Everyone likes a little bit of concern and a show of interest, and this is why customer service should never appear to be disinterested in a clients likes, dislikes and even their personal details like profession and family. Always take care to listen to them and never presume to know their mind. And remember presuming and trying to provide solutions for their so-called problems is the worst mode of action in this field of work.


Inhospitality
When customer service is what you do, then the unforgettable code is “never let a customer feel uncomfortable.” This holds true in the case of the kind environment you handle business in and the people who handle the cases. This is especially crucial because different customers have different criteria for what they deem uncomfortable. So once again know your customers, their nature and status, and accordingly deal with them. Take them out, make them comfortable and then do business.


Rudeness

A mere courtesy statement is not what is required from customer services. Clients are more attuned to you and your attitude towards them than you are aware of. So possessing and holding forth a right, welcoming, easygoing body language is extremely necessary. In fact a nice confident greeting along with direct clear eye contact can go a long way in breaking the ice with clients and winning their trust.

Attitude

Just like your day is made up of ups and downs, so is your clients. A previous brawl or an unhappy incident could have soured your client’s mood just as it could have yours. So, remember to gauge the attitude of your customer and handle them accordingly. An optimistic and helpful attitude on your part will go a long way in making your client feel better and vice versa. So remember to always uphold a positive image in front of clients to help them feel better.

Ignorance
Not knowing what your customer wants is the worst fault of customer services. As mentioned earlier listen to your customer, their priorities and accordingly help satisfy them by giving them the best. If you act without knowing, not only will it cause customer dissatisfaction but also needless hassles on part of both your customer and you.

Inaccessibility
Answering machine like looped messages being replayed into a customer’s ears is probably the most annoying thing that your client can face. So the first job of any effective customer service is to be available when the client needs you. Aiding them is your job, not leaving them hanging…so make sure you give them right direction and help solve their dilemmas.

Invalidation
Get what you have promised done as soon as possible. Inability to keep your word is one of the greatest sins in the area of customer services. Not only will it take your client’s trust away from you and depress them, but it will also deter him or her to deal with you again. So you should always follow through with deeds, objects and quality of services and goods as you have promised to ensure good rapport in the future for their benefit and yours.

Customer Relationship Management (CRM) Software –The Benefits




The popularity of CRM software (customer relationship management software) is fast increasing. The reason for this increased popularity is that people are being aware of CRM, and they are using it for customer service.

It’s easy and user friendly technology is also providing an impetus. CRM provides the companies with the features that they benefit from. As a result of this the demand is increasing. Companies, nowadays with their growing call centre demands need this software even more.

Let us now see the benefits of using CRM software.

Its helps in keeping a track of the customer and vendors in an organized way and this is mainly because of being a customer support software. its additionally feature lies in the fact that being a web based software it can help in various things such as keeping in track of the dates or a list on contact.

Call centre software are potentially very strong as they can do much more. Strangely most businesses don’t make the full use of the CRM and fail to realize that it is very efficient.

This software is helpful in keeping records of names and dates, with additional feature such as remembering sales, returns, important dates, and reminds people of tasks they must do. This is definitely a boost as people within the company don’t miss out on dates and important deadlines, meetings, phone calls, or anything else.

The task of good web base software is to enable you to keep in contact with both customer and client that would help them to receive high level of customer care that they need. When customer feels that you’re responding to their quarries they feel important and that helps the business to grow.

Only good call centre software helps your business grow, repeat business and attract new customers.

Web based CRM software provide higher level of service at cost effective price. So we see that customer support is no longer expensive.

Let us see the options that we are open to when it come to CRM? Microsoft is a definite choice as it provides all your CRM needs and is gaining popularity with time. This Microsoft CRM avoids problems that may incur while interacting with clients. CRM helps in making a relationship rather than breaking it, so hopefully its importance is understood.

CRM is specially designed for the small business and provide a complete customer relationship management solution as you may not run an international operation.
CRM is an apt solution for small scale business.

Proper functioning businesses need CRM. It keeps a critical watch over, and helps the business to be organized. It deals with client in the best possible manner. Including CRM will be beneficial as it is a strategic move.

Even while choosing a CRM do make sure that you do a lot of research. An extensive research would help you to find out the right software for your business. So we can see how CRM build a company’s reputation among its customer and helps it cater to their needs. And also help the company to achieve greater heights.

Choosing a CRM Program




As sales man, I would definitely try to involve more time at making sales rather than wasting my valuable time learning how to operate the CRM. I would want an efficient interface that will enable me to have the customer information handy.

More efficiency means more money.

I have with time, realized that most CRM programs are not designed to support business like mine, therefore it is necessary for me to have a CRM designed to provide for me vital information that would be critical for me.

CRM is very accurate as it offers accurate information. If you are new to CRM get use to this. You may not be used such accuracy while getting information from the company’s database. CRM program needs to be used to the fullest. You would be lucky if your program has the ability to capture and process relevant information. Don’t make it a mere tool which is not used properly instead use it 100%.

CRM secures information by promote collaboration. As the information and feed back I get from my customers are sensitive, I appreciate that CRM keeps it to authorized people only.
A CRM needs high level of security but on the other hand it should be easily controlled and administered.

As in past the story of CRM drove me crazy. Reporting was such a menace. CRM helps to produce all the vital information, such as customer information, customer history and performance. CRM also helps in producing the history in a report form.

CRM has the ability to produce the variety of information in a professional way. One should be aware that a powerful presentation keeps the customer satisfied. This satisfaction can be the base to some new opportunity.

While choosing the customer relationship management program be careful that you choose the one with this feature. Affordability is very important. Make sure that your program is affordable because there is a wide variety of CRM at various prices. There would be many CRM programs offered at very high prices. Make sure that you do an extensive research so that you get the best buy.

In my office I decided to get hold of “seat” for the offered price was excellent. In the pat we had four different kinds of CRM used by four different salesman, which was a little over the top!
CRM would help you to increase your productivity as it did in my case and the best part of the deal was that it did it without really adding on the expense.

You would be surprised if you see how CRM has benefited us. It has increased growth, brings about a healthy practice, encouraged policy driven program and made the work flow integrated. Your CRM should have the ability to add different programs to increase its usefulness.

Don’t migrate from program to program, thinking that the CRM no longer suits. You must know that most CRM has the ability to adapt to standard office desktop application such as ms outlook. Purchase your CRM from a forward thinking company as the key lies there.

Customer Service over the Phone




The fast technology has enabled customer to be in touch with the customer service officers. Various mediums to do so are phone lines, email fax and other forms of communication. These have developed in the past few years and are therefore extensively used by the companies to increase communication with their customers.

In the Philippines, a new creed of professionals are developing as they are providing one of the best customer services.

This is because numerous companies are sending their outsourcers to Philippines as there are benefits such as a move to be offered. Out here there is a strong etiquette which teaches these customer service officers how to handle the customer over the phone. It is the kind of culture that has developed in each Filipino.

They are ready to provide help to the customer until the problem is completely resolved and the issue has been put to rest. The real test comes when these customer service officers have to deal with irate and incorrigible customers. Patient is a virtue and these customer service officers have it imbibed in them.

The easiest solution would be shouting back at such customers but they don’t prefer it that way. The most important reason as to why this cannot be done is because of the legal hassle but they go ahead of all this and stay calm and resolve issues with utmost care.

Customer care is the first place where a company provides a helping hand to their customers by addressing all their quarries.

Though the world has a very negative approach but this new form of etiquette is welcomed and considered as an important development for moving forward.

It is wrong to think that the customer service officers are handicapped and cannot retaliate with restricted choice.

It is important to know that the various customer service officers are dedicated to their clients. Their commitments are shown in the manner in which they deal with the customers. They make their experience pleasant.

It is important for these officers to learn that only patience and courtesy might not be enough for impossible customers. For this they need to learn vital tips and additional techniques. This important because there are customers who insist that what they say is true even if it isn’t.

These customer service officers have to put up with demands that could be both ludicrous and crazy. These customer service officers have to be careful that they are both courteous as well they have o protect the interest of the company.

Sometimes we forget that etiquette on phone is a two way traffic! But unfortunately the burden of maintaining the decorum fall o the shoulder of the customer service officers. The Philippines are doing a good job in training their officers in such a way that they are able to deal with such situations.

Don’t think that customer service is a nightmare. If the proper kind of training is received, with the right kind of knowledge and skill, maintaining good customer relations will not be a tough call.

Exhibit Dynamic Personality for Super Success

Exhibit Dynamic Personality for Super Success How to Get to Know Yourself Better Than Now




We meet new people everyday, for work or otherwise—whether we interact with them or not, you develops instinctive likes and dislikes towards people. This has lot to do with their personality.

To think that your personality is made up of only the way you look would be anomalous however. Your ideas, the way you think, your priorities in life, your emotions all comprise your personality. You need to understand and accept yourself the way you are if you want to be happy.

You can take a personality test to help you figure out what kind of personality you have. A substantial number of these are available online and in different books. Think about how much you know yourself. What are the things that are important for you?

Put all societal and familial expectations aside for a minute and think about what you really want to do, what would make you happy? Knowing yourself well is important and will serve you well in various situations.

When you are looking for a job, for example, it would be ideal to not get stuck with something that you don’t want to do. Knowing yourself would also help you accept other people as they are. It will help you develop an open mind.

One way or the other, the ultimate thing is to do things that are important for you and that make you happy. If you are an introvert, you should regularly spend quality time by yourself. You can also keep your diary, if you are uncomfortable sharing your deeper thoughts with other people. Don’t hesitate to stand by what you believe in.

This is important for you to be happy. It will be good for you to develop a constructive hobby. If you are introvert don’t succumb to peer pressure and compulsively spend time with people. Learn how to say no. Draw lines around you and your space as and when you need to.

Extroverts on the other hand should get involved in group activities like theatre for example. Learn new things whenever possible. Don’t hesitate to experiment. Stay in regular touch with your friends and family.

If you have any introvert friends learn to accept them as they are.

In your growing up years, a lot of things that are going on around you, go into shaping your personality. Some experts also believe that a lot of genetic factors go into making you who you are. But the important thing is to accept yourself the way you are.

If there are certain things about you that you don’t like however, you can try to make minor alterations.

How to Discover Your Personality?




One of the most significant aspects of the modern world is the way you look and carry yourself. People are much inclined to appear like the movie stars or models of any fashionable person that they admire.

These famous personalities are considered to be paragons of fashion and beauty. But we always need to keep in mind that beauty is not just about wearing the right dress and looking hip.

The most important factor that fashions beauty is your personality. We hardly look into this factor anymore. Once your personality is refined, you will have mastered eternal beauty.

Research reveals that men, often, prefer people who might not be very good looking but are sweet, interactive and trustworthy. Thus this shows that women who are not considered to be conventionally beautiful but have great personalities do attract a lot of attention.

It is not a conflict between personality and good looks. Allow both these aspects in to mature simultaneously and you will notice that your personally will accentuate your good looks and vice versa.


Know Yourself

The primary thing that you need to do is understand yourself. It is essential for you to comprehend your personality in order to refine it and thus improve your physical beauty. Let the process be slow and gradual.

You can also consult the various books and other content that is available – they will help you locate your character. Opt for the examinations as well as the help teams that are found on the test to know yourself better.


Each Person is Distinct and Special

One person can always consider another person’s character and attitude in a negative light. Often people consider hyperactive or unusually quiet people to be crazy or odd. This notion is rather relative- each one appears little strange to another person. You can always utilize your attitude to improve yourself.


Supervising Your Virtues and Vices i.e. Your Features

Sort out your virtues and vices. Be a good person and get rid of all your negative points..
Focus on your virtues. If you wish to make your personality an instrument in order to be more appealing, then surely concentrate on your virtues and let your virtues be the attention centre. Each person is special and distinct in his or her own way. So let the good in you shine in front of others!

Personality is an essential component of the self of a person. By perfecting your personality you will be able to reveal the beauty that lies within you.

Personality is not distinct from your external beauty. It is just an external manifestation of your internal splendor. It is important for you to let people understand that beauty is not just about good looks. An impressive personality is equally significant!

How Law of Attraction Helps in Personal Development




Laws of attraction can be very crucial when you are trying to understand your personality and its development. Failures and successes are a part of life and should be taken in the same spirit.

The ideal thing is to take all your failures as lessons for your life. Take these incidents to understand your limitations and things that you did wrong and try not to repeat them in the future. This is how you can pave the way for your success.

Deal with your failures as and when they occur. To keep them locked inside you and drag them along wherever you go will only complicate your present and future.

What you think is what you are, is one of the most important laws of attraction. If you are always surrounded by negative, pessimistic thoughts it will hamper your growth and personality development.

Given below are some things you need to consider and sought out if you are working towards a positive personality:

Learn you accept yourself the way you are. You might have shortcomings and limitations but so does everybody else. If you can’t love yourself, how will you love and accept other people.
No matter how many things are going wrong around you, learn to take control. The moment start pitying yourself, you have lost half the battle already.

Even if you are surrounded by people who have a lot of negativity don’t let it get to you. Try and make them see the brighter side of life if possible. But learn to step away as and when they start getting to you.

No matter how messed up things are, tomorrow would be a new day and a new beginning. Stop mulling over your failures and try to fix things the best you can.

It’s important to set goals for yourself. But make sure that the goals are realistic. Also reward yourself as and when you achieve desired results.

Learn to be confident about yourself. If you are sure about what you want go ahead and get it. Don’t let anything put you down.

Developing your personality means discovering your weaknesses and working on them. Learning from your failures and making sure that you don’t commit the same mistakes again and again in crucial.

Learn to be good to yourself and do things that make you happy. If you are good to people then you would attract the same kind of behavior and people. Learn to be positive and happy and everything will start to look up.

Do You Have A Positive Attitude? Take the Quiz




This chapter presents the latest information on positive attitude. It is designed to either reconfirm your knowledge or enhance your knowledge on the subject by routing your thoughts on positive attitude through 5 questions.

1. Am I happy being where I am today?

This is a trick question without any standard answer, but knowing how to deal with it is crucial: for believing that you are happy can actually increase your happiness and contentment, and give you the confidence and positive attitude for anything that you wish to achieve. So do not simply wish to be happy but come out and believe that you really are: enjoy and be thankful for the little things in life and see what a difference it makes.

2. Am I appealing to the opposite sex?

Even if you do not have an answer to this, it shouldn’t stop you from doing anything you wish. So be it shaping up, changing your dressing style or hairdo, your attitude towards people or life, do it as if you were appealing, and it shall conduce to your benefit. Remember that what matters the most is how well you can carry it off rather than exactly what you are trying to carry off.

3. How much could I have?

Operative here is not a standard that could define having too much or having too little, but rather how the question of how badly you really need or desire it. This boils down to asking yourself what, and how much, you are willing to work and sacrifice for something you think you want. If you really are willing to sweat for it, then no matter what, work on towards what you have set your heart on and the sky is the limit.

4. What motivates me?

Human desires are endless, and there are infinite variations to the things that make people happy. If you do not know what drives you or sets your pulse racing, approach life like a buffet service. Try everything piece by piece until you locate your favorite dish.

5. What Really Makes You Tick?

Understanding what really makes you tick is to not only be able to define your goal but also the path that you seek to chart towards that goal. So identify what you really want and what you are willing to do for it. It’s all about knowing yourself; you own limits and doing your own cost benefit analysis, rather than any very profoundly philosophic quest.

The Success of your Business Depends on your Positive Attitude




Your business will prosper greatly if you build and consequently sustain a positive attitude. Even when things in your business are not going according to plan, you have to remember that you are not alone. All business ventures have their ups and downs.

Those impediments can be easily overcome and you can always get back on track if you keep a positive outlook to everything. You will also have increased confidence in yourself and your business capabilities.

A positive attitude will make finding prospective customers simpler. Others will react well to your optimism. They will want to hire you and suggest you to others.

This will also assist you in other departments of life. You will be in good health. Positive people have less fear of heart inflictions.

Here are some useful tips for you to expand on your positive attitude.

· Be Nice to Others: Being polite and friendly with other individuals will make you feel nice about yourself. You will have a brilliant and happy day. However, you shouldn’t be gullible and allow people to manipulate you because of your friendliness.

· Mix with Other Positive People and Avoid Those who Have Negative Attitudes: Attitudes rub on to others very quickly. If you spend more of your time with positive people you will automatically find yourself developing a more optimistic attitude.

However, negative attitudes can also be very infectious. There is a popular saying which goes, “Misery loves company”. When you are always in the company of people who perpetually complain, you will automatically find yourself beginning to do the same. Insignificant factors that would normally not bother you will suddenly seem to spoil your entire day. You will feel like you have lost all your energy.

The moment you lose enthusiasm and incentive, it can prove very difficult to get back on track. These factors can take a negative toll on your business. You will not get anything constructive done this way.

· Be Organized and Practice Time Management: When you are systematic you will work faster and be able to complete more tasks. You will know exactly what you need to do achieve your target each day. You will do constructive work if you stay within a system instead wasting time searching for phone numbers or email addresses that you have misplaced.

· Be Proactive: The moment you are aware of an oncoming obstacle in your work, solve it instead of leaving it till the last instant. Be practical and have a solution ready before the problem can get out of hand. By being ahead of possible impediments, you will permanently be able to avoid setbacks.

· Consider Hiring a Coach: Many individuals hire tutors nowadays to attain success in business. These tutors of guides will assist you in deciding exactly what you require your business to yield. They will set attainable targets and will also demand justifications for actions.

Therefore, the right and positive attitude is the most important ingredient for a successful business. Practice it as well as follow it daily. You’ll soon see you have become much more successful than you ever conceived of.

Develop the Ideal Personality for Success in Business




A few days back when my associate informed me about this fresh advertising organization and also acquainted me with their webpage, I immediately looked into it. Well, it was absolutely detestable!

It definitely had pretty pictures and a flashy look but the write up could hardly be read or understood. The webpage was designed craftily but was not a user friendly webpage.

The webpage was pathetic as it lacked a unique personality. It had no distinctive feature or that zing to hold my attention. The write up was quite uninteresting and so were the apparently lovely pictures. The write-up consisted of too many We’s! The website lacked vitality and enthusiasm. It was a bit too perfect in its endeavor to impress all and thus could impress none!

People generally wish to conduct trade with people they have faith in and are fond of. You need to understand that people will be fond of you only when your personality impresses them. There is no use at all concealing your true personality behind the veil of that silly, dull and dreary website! People will never get to be acquainted with you this way and they will also not wait for you for too long.

According to Dan Kennedy, if you are dull and tedious in your advertising plans then it will lead you absolutely nowhere. No one will bother to pay you any attention if you are uninteresting. Most people will not even turn to look twice- there is so much more to do in life and so many other interesting things to look into!

Well these questions are now forming clouds in your mind: how will I work things out in case am not appreciated or in case I put off potential buyers? Well this might be the case with you and it probably should too. I shall explain why I incorporate the word “SHOULD”.

The moment you are writing a note that is so sugar coated, you should immediately realize that it will be extremely dull and will attract none. In your endeavor to make it appealing, you will actually put off people. Your note will not incite any enthusiasm and hence you will not receive any clients. They would prefer someone who is adequately interesting.

Peter Montoya says that a nice label can excite people and also similarly fend them off. Hence if your organization is not resisting a certain crowd, then it is also not attracting your potential customers in a way it should.

Deter those people who would not be attracted to your personality or your commodities generally and yet wish to conduct business with you. Fend them off right from the start because they will never be fond of someone of your personality or be satisfied with your merchandise. It will never be a good deal!

Business is not just about formalities and official statements. This is the conventional view about business. You might be little apprehensive in the beginning but know that the more thrilling and stimulating your web content as well as write up is, the more popular will be the response to it.

So you understand that your personality needs to blend in your label. Here you ask yourself “how do I go about this?”. Well you will have to wait awhile- look into your inbox! I shall be giving you certain hints and suggestions in the upcoming copy.

Maintaining Positive Attitude




Successful people are identifiable by their masterful positive attitude, which makes it appear as if there’s nothing that they couldn’t achieve if they wanted and nothing they couldn’t possess! It is a positive attitude which separates the successful from the losers: a self realized energy that propels towards success as opposed to a self defeating one that creates problems and provokes suffering in life.

Positive attitude is a state and condition of your mind that allows you to handle stress with optimism and patience, promoting hope and nullifying despair. This empowers you to be undeterred by problems, maintain your focus and continue to persevere without frustration, and thus eventually overcome all problems.

So if you have been a pessimist and have been filled with negative thoughts, here’s how to get rid of your problem, embrace your cherished goals and develop a positive attitude.

1. When you sense any signs of negativity or pessimism creeping into your mind, immediately check your thoughts and stop: Instead try to imagine and visualize your favorite memories, expectations or ideals.

2. Experts recommend another way to banish negative thoughts from your mind, a mechanism which involves two basic stages: The first which drives away negative thoughts and emotions, and the second which allows negativity to be infiltrated and overcome with positive thoughts and feelings.

3. Talking to yourself and repeating positive affirmations are proven techniques to develop a positive mindset. So devise your personal prep talk and motivation statement and make it a point to talk to yourself regularly.

4. Another helpful way is to make posters or sticky notes carrying positive and affirmative statements such as: I can do it, Success is mine, My goal is within reach, etc, and to put them up around your home or workplace where you are apt see the message regularly, day and night.

5. Try to make the highly successful people be your friends and acquaintances, and try and spend time with them and know their approach. In the right company, its easy for the secret to a positive attitude to rub off onto you.

6. Begin to read positive self help books and magazine, or better still the biographies or autobiographies of your heroes. You could also attend relevant seminars and workshops.

Remember that a positive attitude can only be cultivated and maintained by you; it is wholly internal to you which no body can take away. It requires much time, effort and dedication, but is an invaluable asset.

Maintain a Positive Attitude During Hard Times




Often there are times when everything seems to go wrong despite one’s hardest efforts. During these times, a positive attitude will assist a person to regain his stamina and come out of the rough patch easily.

You should never blame yourself for things that naturally seem to go wrong in life. These incidents cannot be avoided. You should always remember that tomorrow brings the hope of a new day.

Most days turn out to be positive for people, but there will always be occasional pitfalls when nothing seems to go right. Just take the failed day in your stride and move on ahead with the assurance that a better day will soon come.

Always let go of the distress of today and keep faith in the anticipation that tomorrow brings. Most of the days in an individual’s life bring about positive results. If you can maintain a positive attitude regardless of what might happen, the bad days will be kept to a bare minimum.

Always remember that a positive attitude will help you recover quicker in times of distress. Some bad days will motivate you to have an even more positive attitude so that you can learn from the mistakes of today for a better tomorrow.

The situation may be extremely difficult. But a positive attitude will help you overcome irrespective of how bad the situation is and you will definitely regain your confidence and self respect.

Hard times will always appear in life. But they seem less hard when life is viewed optimistically. No matter how a hard life may seem at some stage, a positive attitude will help you keep your head clear and allow you to think steadily so that you can find the right solution.

Even at work, a positive attitude will help you keep your calm and you will be able to do all the tasks that need to be done to improve the situation. You will be able to end your day on an optimistic note.

Even when you are sick or in despair, a positive attitude will help you recover quicker. The illness or the disappointment will pass sooner. You should not break down simply because you don’t feel fit and fine. Real strength and stamina come from learning to be optimistic and believing that time will soon change for the better.

No one is flawless. Making mistakes is a natural part of life. You have to learn from your wrongdoings and be prepared for the future. You should not always blame yourself and lose your composure when something goes wrong.

Make this a positive learning opportunity for the future. It is easy to maintain a positive attitude during smooth times. It is only when you can do the same during rougher times that you can achieve happiness and success much faster.


What You Need to Be on the Top




Have you noticed a certain kind of radiance and aura surrounding people who are successful and doing well in their lives?

Some people have one particular skill that they tap on for their success while some people have a whole range of plus points that work in their favor in their professional life and otherwise. Its important to identify things that you are good at and concentrate on them and to know how to work them in your favor.

Especially with regards to your professional life, it’s important that you should be doing something that you truly love. If you are not sure about what it is that you really want don’t be afraid to experiment. Look around. Spend time doing things that you haven’t done before. This will also enable you to discover your strengths, weaknesses and interests.

Before everything else, you need to identify what success means to you. Largely speaking there are two spheres in which people seek to be successful—personal (relating to friends and family) and professional (relating to your field of work). Some skills are however useful for both these spheres.

It’s important how you react to and act upon emotions. Its important to maintain your cool in all kinds of stress-ridden situations. People who maintain their calm are most likely to make logical decisions be in control.

Failures are a part of life. Learn to take them in your stride. It is ideal to learn from your mistakes. The key to success is that you should stop being afraid of failures. If you have a goal in your mind you have to persistent. Don’t give up.

You have to be innovative and think out of the box. When faced with a problem retain your cool and think of all possible ways to tackle it.

Don’t be afraid of fear. You might be afraid of doing new things and taking new challenges or of pushing yourself to new limits. This would also limit your success. Use your fear constructively.
The curiosity might have killed the cat but it is good for you.

Ask questions, when you are not sure about what is happening. It’s important for you to get a clear picture of the happenings before you can even identify the problem and then eventually tackle it.

If you want to be successful, you need to inculcate level headedness patience. You need to be willing to learn from people around you and keep an open mind. Don’t be afraid to do new things and think beyond conventional framework.

Traits of a Dynamic Personality




The right attitude not only defines who you are but also your stance and success in life. That is why all top of the line business owners are those who have in their lives been not just about physical, mental and social prowess, but about the right attitude, with regards to the nature of success and achievement and the need to achieve something in life.

Some of the primary qualities of a successful man are listed below for your perusal.

1. Powerful need to achieve — This quality is not the entrepreneur’s quantitative success score card about how much has been done. Neither is this just about gaining popularity through success. It is the basic need to do something in life to make it worthwhile to oneself and gain self respect in the eyes of others.

2. Perseverance — Getting an inspiration, no matter how vague, and standing by it to see the resultant end through, is a primary characteristic of a success story. This never-admit-defeat and always-be-determined aspect is the most defined stamp of a dynamic personality.

3. Positive mental attitude —There is nothing that speaks of success in a person more than his optimistic mindset. Every successful person has to endure hard times and challenges and this is the time when his optimism carries him forth.

4. Objectivity — Knowing ones self, knowing ones shortcomings and carrying on accordingly, without getting emotionally affected is also a must have quality in a successful person. This will not only enable him to assess the pros and cons of a certain move mater of fact, but will also enable him to, without personal involvement, stand by or discard a project according to its qualities.

5. Foresight — Any successful person must have a gift of vision. This vision is not the divine or spiritual vision but the gift of anticipation and foresight. This quality if possessed allows a person to always b on guard and aware of all possible occurrences where business is concerned.

6. Well-developed personal relations skills — You are nothing without your clients and partners in any business venture. That is why being a people person, without overt involvement, is absolutely crucial for any successful business man.

7. Strong communication skills — You have ideas and you need to convey it to others to make it a reality. But conveying does not mean that it will be accepted, so convincing has to be added to it. This is why the ability to communicate confidently, both on pen and paper and by word of mouth, is extremely important.

8. Resourcefulness — Instinctive ability to foresee problems and solve them, even though it is a never-heard-of-before-kind, is also a quality of the successful man. It hints at the ability of being aware and draw inspiration from immediate surroundings to deal with the matter at hand.

9. Technical knowledge — The know-how of your field, be it the technical aspect or the economic is extremely important for a businessman, this will enable him to be ahead of all situations and deal with possible problems in a well rounded manner.

10. A respectful attitude towards money — The ability to not equate money with success but with the means to do something worthwhile is very important. This ensures that the successful man remains more than a mercenary at the end of the day and still appreciates the value of hard work and diligence.

So here in a nutshell are the qualities that make a man a living success story…do you have it in you to be one?

Learn to Face Criticisms




Everyone has faced some kind of criticism at some point in their lives for sure. No one in their sane head would call criticisms as fun. Rather they can turnout to be quite discouraging. You must keep a very positive attitude when it comes to criticisms. For doing this you must be aware of the two vital areas from where every form of criticism usually generates.


Those Who Truly Believes in You and Want to Help You Out

This is the type of criticism that usually hurts the most. No body likes the fact that you are being criticized by the people whom you love and respect the most.

However one must keep their intentions in mind. If someone is really close to you and want the best to happen to you, they would not sweet talk you for your mistakes.

When your closest ones criticize it is usually a constructive criticism and you must pay heed to that and if you feel that it is for your best interest then follow their suggestions and imply the adjustments they might offer.


Those Who Do Not Have Your Best Interest at Heart

This form of criticism can come as a surprise or might blindside you. This type of criticisms usually comes from people whom you never thought important or never knew that they were keeping a tab on your life.

Though some of the times these criticisms do pay off but most of the times it is best not to pay any kind of attention on what they have to say. Even if you are right and doing something positive and great there will be people who will come and criticize your work.

In both the above mentioned examples keep in mind that your attitude should not under any circumstances be affected by the criticisms. Maintaining a constant positive attitude is a lot like when it rains outside. Just because it is raining outside does not necessarily imply that you would have to sit inside the room.

Rather you put on a raincoat or take an umbrella and go outside in spite of the rain. Similarly if criticisms starts showering upon you do not let that stop you from achieving any goal that you have set for yourself in your life.

You must keep a positive outlook. Maintaining this positive attitude would help you in keeping the criticisms out of your life.

Personality Style Differences Between Managers and Leaders




Managers and leader serve two distinct and separate functions within any organization. It is therefore important to keep in mind the required difference in the personality styles of these two roles.

The chief purpose of a manager is to ensure the proper operation of administrative processes in an organization and to thereby maximize its productive output.

A manager is required to maintain stability, discipline and control in the organization, and to solve problems with a view to the given operational structure, resources, goals and employee benefit. They are required to manage the problems that need to be resolved and optimize performance given the organizational restraints and to devise the best ways to do so.

Managers therefore tend to base their decisions more on the pressing and immediate needs of the day rather than long term goals and objectives.

Since they must necessarily focus on the current states of activities their decisions may often appear narrow; but it is also possible for them to look upon their work as an enabling process rather than one meant only for damage control. So, on their part, managers are good at working out short term strategies, negotiating compromises and mediating conflicts.

They can make valuable decisions by maneuvering people and ideas and by organizing and balancing contrary people and points of view.

Leaders, on the other hand, are generally conceived of as successful but lonely individuals. They have attained mastery over themselves and therefore can better control others while also creating for them a vision which infuses their work with value and direction.

Leaders are accordingly held to be imaginative, fervent and prone to taking risks; they are perceived to be proactive for promoting their ideas instead of simply reacting to the present situation.

They shed new light on long-standing problems and are engaged in developing their ideas and solutions. Similarly, leaders are seen as possessing the ability to relate to people in intuitive and empathetic ways, and to fill them with enthusiasm for their ideas.

Thus, a leader tends to be a new arrival to an organization, someone who has been imported for their vision, daring and innovation, but who may not necessarily have the experience or worldly prudence to implement the motion of change.

So whereas a leader is one who can instinctively command a following amongst employees and unite them for a common goal, a manager has to steadily work up the ladder and seek authority on the basis of their rooted and proven position in the company. A manager has to gain his standing through long and dependable service and effective organizational skills based on a clear understanding of how each level of the organization works.

Thus, managers and leaders adopt different approaches towards their goals. While the leader uses passion to generate emotion, the manager utilizes a more formal, rational method. But irrespective of these differences, successful managers and leaders both must seek to motivate and involve their employees.

If they can make the employee believe that he is appreciated and respected, and is a significant part of the organization, it is that much easier to inspire him and tap his potential.

Therefore it is vital for managers and leaders to involve employees in the process of making decisions and to inform them of any changes relevant to their position. Additionally, it is important for managers and leaders to remain approachable and available to employees and to show genuine interest in their needs.

All this generates a sense of security and belongingness in employees, making them want to work harder and contribute to the overall success of the organization.

Do You Have The Personality To Innovate?




The difference between an idea generator and a successful innovator lies in the latter’s ability to undertake what is called “kaleidoscopic thinking”. The first step towards creating a culture within the organization which is conducive to the fomenting of innovation is to identify employees who have the gift of kaleidoscopic thinking. We present nine traits which could help you identify the innovator amongst your people:

· Curiosity is the basic component in innovation, which makes the person question the status quo, seek new approaches and explanations and devise new solutions and pursue new possibilities. Not limiting themselves to the superficial aspect of things, they probe delve, imagining novel alternatives and paradigms.

· Risk-taking and critical thinking. But simply a curious and imaginative mentality does not an innovator make. It is necessary to be able to embrace risk and to be able to recognize the real possibilities of failure. Our experience with a number of our clients who are evaluating their leadership succession strength has revealed that many experienced managers, who have had to work their way up the ladder, become averse to risk with increasing stakes.

· Resilience and Self-Control. It is necessary that an innovation driven culture clearly acknowledge and build its function around the fact that many attempted innovations shall meet with failure. Many managers simply can’t digest that, trying to negate any attendant risk and seeking a 95% guarantee that the proposed idea is actually going to hit off . this kills off rather than promotes innovation.

· Interpersonal Skills. Great innovative projects often frizzle out due to the failure to coordinate and communicate around the idea. This happens when the organizational charge is in the hands of the best techies rather than the best leaders. These technically oriented managers suppose that the innovative idea will automatically generate interest and motivation, and when they do try and communicate they do not try to attune their language to the sensibilities of their audiences, leaving them mystified.

· Collaboration. Innovate requires collaboration and teamwork. This is not a project specific endeavor but a spontaneous and continuous aspect of the work ethic. Best innovation proceeds from collective brain storming and a coordinated approach.

· Dealing with Problems and Evolving Continually. A final key element is the ability to handle complexity and adapt accordingly without wasting undue time. It is imperative to be able to meet up to the constant shifts and dynamism of the markets and the challenge of competition. Innovation is incomplete if it doesn’t match up to and outpace the competition, and if contingencies throw projects off track.

Assessing the actual preparedness for change and the conduciveness to innovation in your organization are necessary before declaring your company to be innovation driven. For if you do not have the proper people and the right environment to implement your business plan, your innovative vision will remain a dream.

Keep a Check on Your Attitude




It is quite a decent idea to keep a check on your attitude regularly. Certain attitudes must be checked; noticed and rectified otherwise they become our philosophy, which is dangerous.
Let’s check some common attitude problems.


Anger

Anger is an inflated view of one’s self and attitude.

Arrogance makes one deaf about other people’s feelings, ideas or feedbacks. Arrogance is really a showcase of what we lack- genuine confidence. Genuine confidence gets you closer to other people arrogance takes you away.

Solution: God has given you three wonderful gifts- appreciation, confidence and humility. Practice them and you will go a long way.


EOE – Instant Expert On Everything

This is a person who has the answers to everything and is ready to speak about it at length (or a know-it-all).

IEOEs can be difficult to train or teach. Any relationship with this person, whether a friend, co worker or spouse is quite difficult. Ignorance is what you get if you are such a person.

Solution: Try developing a sense of curiosity for the world and its operations. Learn to say “I don’t know” and then find answers.


Refusal of Taking Responsibility for Your Own Actions

If you do not take responsibility of your actions then it is a moral or emotional problem. If we do not take responsibility the power of changing things is also lost. Blaming others give them the power to change things and eradicate your problem-solving abilities.

Solution: when you are in trouble ask these three questions- What can I do? What can I read or know about? Whom shall I consult for expertise?


AAMS- the All about Me Syndrome

This is simply selfishness personified. There’s a big difference between self care which is caring about one’s self and being selfish which is me first and to heck with the rest.

Usually children have this behavior because it is natural during development. Growing up, means realizing that we are not the center of the universe.

Solution: Maintain a balance between taking care of you and noticing other people’s lives and emotions.


Minimizing the Seriousness of Your Effect on Others

It is very easy to not notice what influence we are drawing up on others. If you are in any form of relationship what you do directly affects the other people around you. Not only your work but also your belief affects them.

Solution: Go back and see how others decisions have affected you. Then reflect on your actions and how they would have affected others.

How to Get Rid of Shyness




Shyness is not a handicap but it does hamper your personality’s growth in the long run. It is for some indicative of lack of confidence in the self, for others it is the belief that they will never manage to break out so why try?

In other words both are indicative of your defeatist mentality.

So instead of merely envying your neighbor’s grace and charm at conducting herself or himself at public gatherings, do away with that shyness now and try being the life of the party. Just consciously follow these few steps and see yourself emerging from behind that insecure shell.

And a final word of advice-don’t give up trying that easily.


Venture out
For once lead a different life! If you are an average shy person, you must be spending your life hiding away form company, inside that apartment of yours. Well now is the time to give that unhealthy lifestyle up. Try going out and meeting new people. Remember that meeting new people helps you broaden your mind and learn more thereby enriching your life.


Get the Right Body Language
How you conduct yourself in public gatherings, your stance, your body language, your smile and talking style are all indicative of your shyness. Folding your arms in front and not smiling is a distinct signaling of your discomfort and your unwillingness to mingle and chat. So when in a party, make sure you walk around, smile, converse and in the end relax and have fun.


Give Those Personality Development Classes a Try

Thinking that you will never have it in you to be confident and bold? Well try some of those personality development classes to give you the boost you need. They will not only help you to mingle with others but also teach you how to conduct yourself and portray the right attitude in public gatherings. In the end you will be richer for your investment in these classes.


Keep on Trying

Nothing in life is minute made and similarly getting over your shyness will not happen magically in a day. So don’t give up. There are many ways to overcoming your shyness and not all of them may work for you.

So keep giving all of them a try to see which one suits you the best. Remember no amount of guide and self help books can help you if you are not convinced that you can do it. So , go ahead with the never say die attitude and keep trying to get rid of your shyness no mater how disastrous your first attempt is.

So go ahead, make good use of these pointers and lead a more socially active life and you will se it will make you feel a lot more confident about yourself.

Make Exponential Profits with Backend Sales

What is a Backend Product?




No matter what type of business you are in, or whether you market your products online or offline, the backend offers are the ones which determine whether you are going to make marginal or staggering profits.

Many business owners seldom realize how important reselling their existing customers is. They solely focus on acquiring as many new customers as possible. They fail to understand how revolutionary the backend marketing concept is.

We must keep in mind that a ‘backend’ is different from an ‘upsell’, and not confuse the two.
The products or services you provide your customers with after the initial sale are referred to as ‘backend’. These products and services can be your own as well as of others, which you will be reselling. Usually initial sales are followed by backend offers after a certain time lapse.

On the other hand, the additional products and services that are offered to customers while selling something and before the sale has been completed is known as ‘upsell’.


Why Is The Money In The Backend?

The reasons why applying the backend concept in your business can ensure unlimited profit are as follows:

There will be no customer acquisition cost, as you will be selling to customers you have already acquired.

You can cash in upon your goodwill. If you have properly established a firm relationship of trust between you and your customer, as general statistics show, about 35% of your customers will purchase from you again.

For example:
Suppose you sell information products.

Assume that the selling price of your initial product (frontend) is $97, while its original cost price is $30. You run an advertisement for $600, which got you ten customers.
Your gross profit will thus be $670 ($97 X 10 customers) - ($30 X 10 customers), while your net profit will be $70 ($670 gross profit - $600 ad costs) for 10 customers.

Without having applied the ‘backend’ concept, your net profit would only have been $70 for 10 customers. However, if you offer these 10 customers with the backend product or service, which gets sold for $250 a few days later, and 30% of these customers avail it, you will make another $750($250 X 3 customers). Overall, you will make a profit of $820.

This is an example of how powerful the ‘backend’ concept can prove to be. Even if you do not make profit from your initial sale, you can make it up from your ‘backend’ sale.

The backend concept can really help you to raise your profit margin by several notches. Keep supplying your existing customers with additional product offers, as money really lies in backend sale.

The Importance of a Backend Strategy




When you start peddling information products on the Net for profit, you’re likely to think that you need to create many and varied items for the various different niches. But you’ll find that you need to take an approach that is going to leverage your lists of products when anyone buys any of those products.

Say you’re selling to other Internet traders. Suppose your product deals with ‘finding the right niche’. Next, you need to develop a backend product which is related to your front-end product, be it an accompaniment or complementary.

Then, when this second product is ready, announce it to your list of existing customers, who have already brought your first product. If they liked it, they’re very likely to purchase the new product, which is likely to suit their needs as well.

In fact, the saying, “there’s gold in the list” is often used to refer to the many marketers who have built vast fortunes and created multi-million dollar empires by selling, not similar things to different customers, but different things to the same clientele.

You need to do several things:

Firstly, you need to keep every customer for life. Even if a $0.05 click-through can procure you a paying customer, it’s more desirable, evidently, to make a $10.000 profit off him/her over the years rather than a one-time $47 profit.

You should also create an efficient backend strategy for your information products which is tailored to your customers’ needs. Pick their brains without letting them know that it is simply for product-creating.

This should actually be rather easy. People like being asked for their opinion—creating a poll or questionnaire and mailing it to your list should garner you a lot of information about what your customers want.

And while your follow-up products are being created, continue supplying questions and/or useful information to your clientele, so they don’t feel used.

You needn’t constantly send them sales-pitches. Once their names are added to your list, start sending them some bits of helpful information that they can access for free. Once they’ve begun to somewhat trust you, and you’ve proven that you’re working in their best interest, they’ll not mind buying from you again and again.

If you’ve gained the trust of your clientele, they’ll help you profit over the years. You merely need to discover what they want and over-deliver with the products you create for them.

Taking the Advantage of Backend Selling




It’s odd that many companies don’t focus on building a database and taking advantage of backend sales.

There are, of course, countless examples of the value of building databases: Google, for instance, bought Youtube for $1.6 billion. It is extremely important to maintain and update your database to let your clients be aware of what special promotions you are offering and to keep them forever aware of the existence of your business. Having a good relationship with a large clientele is one of the biggest assets of any business in these consumer-oriented times.

Besides, though most companies focus on front-end sales, the backend is where the most money is to be made. Your database means you can constantly market new products to your clients, allowing them to effortlessly upgrade, and expand your business further.

Backend sales are all about adding value to your clients’ purchases and persuading them that their main, front-end purchase would be much improved if supplemented by a number of backend purchases. If you market your backend good well enough, you can make a large profit even while seemingly offering the front-end product at a much cheaper price than other businesses.

For instance, let’s suppose company A purchases Toyota Camrys at $18,399 and sells them at $17,999. Company A thus loses $400 on the front-end sale. Meanwhile, other companies, which also obtain the cars at the price company A does, sell them at, say, $18,999. These companies thus technically make a profit of $600.

As people are more likely to purchase cars from company A, the others may justifiably complain that they are losing customers, and wonder whether the owners of company A were procuring cars at a lesser price.

Of course, company A, not being a charitable concern, is in fact making a profit. What company A is doing is concentrating on backend sales. Numerous extras, which would normally cost, say, $3,000 dollars are being offered with the car, for an extra price of, say, $1,400.

In this way, company makes a profit of $1,000, instead of suffering an apparent loss of $400. In addition, they can offer special discounts on finance, say 4% instead of 6%. This enables company A to build up a loyal clientele and ensure that the customers poached from other car dealerships would not be poached back by them.

You, too, can utilize backend sales and databases to make large profits.


Getting Started with Your Backend Strategy




A back end product is what you sell your after you've sold your main product.Building a business requires acquiring new customers. However, that is expensive since marketing costs have to be raised to attract new buyers. According to a research by Fortune magazine it's easier to sell a product to an old customer than to a new one since buyers are always apprehensive in their first purchase.

An old customer trusts you and this enables him to buy other products from you. A foundation is created on whose basis you can introduce new products to the customer. This enhances their Customer Life Value and brings greater returns on your marketing investments.While determining your back end product, remember to keep it compatible with your main product. If you select an inconsistent product the customers will feel that you lack expertise and this can damage the customer's confidence in your main product also.If you are undecided then you can always ask your customers' opinion regarding different products. Your customers will appreciate the gesture and your survey will bring you valuable information.


Conducting Surveys
If you possess a customer list then it is practical to conduct the survey by mail or phone. Prepare a simple survey questionnaire and mail it to your customers in self addressed envelopes. If you don't have the required customer list then get your sales clerk to conduct the survey in person with each sale. However, a one-to-one survey might not be preferable to every customer.Another way of determining your backend product is to check what your competitor is selling. If you have the same target customers then their product will work for you too.It's easier to acquire the rights to sell someone else's product than to start from scratch. You can acquire fully developed products at bargain price from a company going out of business. So, keep a check on local newspapers for bankruptcy listings.


Conclusion…
To sell your backend product successfully you must believe in it yourself. If you are ambivalent about your product it will become evident to your customer soon enough as well. Therefore, a genuine love for your product is necessary to make your business successful.

Why Do You Need a Backend Marketing Strategy in Your Business?



You have tried every trick in the book but your ecommerce website is not being as successful as you expected it to be. This might be because you have neglected a whole area of business—backend sales. In today's cut-throat business world, it is important to cash in on backend sales, lest your competition overtake you.

Here are a few reasons why backend sales are so important.

First and foremost, it is far easier to sell a product to an old customer than to convince a new customer. According to marketing estimates, your chances of success are eight times higher when you sell to old customers.

This is primarily because these people have used your products before and know how good it is. They are able to see you as a reliable products and service provider whose products embody some value and usability.

So, to succeed in business, you must care for your old customers. While marketing a new product, it is best to start with these older customers as they are not only more likely to buy your product, but will also be more forthcoming about their complaints and comment about it because they are familiar with your brand, know what it stands for and what expectations to have of it.

Also, giving your older customers some preference helps build trust and opens up lines of communication that you never had access to before. Through this, you are in fact showing your older patrons that you are privileging them, which is bound to rebound on your business in a positive manner.

Offering big rebates to your customers on backend products is also known to be an extremely successful ploy that is often used by internet marketing gurus around the world. These discounts give your brand a chance to re-connect with your customers. It also helps revive inactive customers, which is a lot more important than it sounds.

You need to understand early in business the opportunities an inactive customer offers you. These customers, while they might not be buying anything right now, have in fact bought and used and appreciated your product before, and are in fact only a phone call or an email away from resuming their business relationship with you.

If these are not big enough reasons to get you to understand the importance and worth of successful backend marketing, then nothing ever will. Continuity and a fostering of long-term business relationships is an integral part of a successful business venture.

Your business cannot start and end with just one product. You need to keep providing your customers with new solutions and added benefits to keep your business booming.

Backend Marketing Method




When your business is in need of some kind of a push, you mostly resort to the old method of broadening your clientele. This is not an easy task, and more often than not, you cannot tide over your dipping sales. An easy and innovative answer to your problem is the method of backend marketing. This is the trick that most salesmen have mastered, and it involves nothing but a bit of persuasion to make another sale to a customer who has purchased your product.

This is relatively easy for a salesman because once the client has purchased your product he has shown that he believes in your product and has thus invested his money. This also shows that they trust your services and won’t be averse to buying something recommended by you. You do not have to spend time building up their trust in you by proving that your company has excellent credentials.

You could work out this backend marketing strategy by suggesting a product that aids in the performance of the product your customer has already purchased from you. The key to a higher profit is to recommend a product that has better performance than the one just bought, and hence more expensive.

If you have recently kept an eye on Amazon.com, you must have noticed that a statistical account of the products purchased by each customer is maintained.

Suppose you decide to buy a book through Amazon.com, they will display a list of customers who have bought some other book-perhaps indirectly related to the one you chose- while buying the one you are going to purchase for yourself. They suggest you to check out this related book. You might even like the suggestion and go for both the books, even though you set out to buy just one.

Similarly, if you follow this simple yet effective marketing strategy, you could effortlessly bring in the profit you require and make your customers feel that their needs are being efficiently met with. Meanwhile your clientele-base gets strengthened.

You could offer to knock off a small percentage of the sales price in a bid to sell your expensive product. The customers feel that they are making a good bargain and they buy it!

Simply put, this tactic entails nothing more than first selling a reliable product to your client and then suggesting something more expensive yet useful to aid the aforementioned product.

Promoting Back End Products for Increased Sales




A clear concept of what is a back end product and its relation to business is a must before its promotion. The good that is related to the main item a customer has purchased is a back end product. A secondary sale is simpler than the initial sale because the customer already relies on the merchant.

If a seller/ merchant does not use back end sale tactic he loses out on vital profits. This write-up deals with the methods of endorsing the sale of back end goods.

A sentence written on the “thank you” part of the website is the best place to endorse back end sale. A line written mentioning the back end item along with the purchase of the actual product and adding a discount attracts the client.

An innovative concept for new customers would be to give them a gift item along with their purchased products. One must use these texts for back end endorsements as well.

A free accessible section of the website is the ideal place for back end endorsement through rebates and discounts. Regular customers can be rewarded by special packages for the back end goods. New products should be promoted through an offer that allows loyal customers to buy them with a discount before they are available to all.

An e-mailed thank you that further promotes these back end products should be dispatched to consumers. This thank you is necessary business etiquette.

The website should always have option of user up dates for various listings like product up date, new items, bulletins and special offers. When the customer knows that they can withdraw their subscription when they want to they tend to sign up more easily. So this place can be another platform for back end promotion to regular clients.

A bulletin for customers must include back end goods as well as latest up dates of the website. The data always has to be innovative and novel. This keeps the customer interested in the website.

Merchandisers of electronic items especially of the downloadable sort must have links to other related electronic items and back end goods for higher revenue.
All kind of businesses can use these tactics for supplementing profits. The undertakings that don’t use these tactics are losing out on vital profits.

Backend Products- Your Key to Long Term Wealth in Internet Marketing




The average marketer tries to hit it big with just one product. However, the rich internet marketer resorts to backend products by trying to market a line of related products to his already existing customers. Even if you manage to come up with a ‘miracle’ product which will get you pots of instant money, it will only get you money for a limited time period. You can have a thousand customers, each of whom can buy your product at $50 a piece and get you $50,000. However, that will not get you unlimited profit.

You can keep promoting your miracle product month after month, but it will not ensure any additional income after a certain point. Consider having everything preplanned and offering your customers with related backend products! Even if a small portion of them take you up on the offer, your bank balance will overflow. Suppose you are marketing an e-book on how to lose fat for $50. The additional products that you can sell on this account are an online coaching manual for $1500, inspirational music for $30, an instructional fitness video for $30 and there can be many more! One just needs to be creative with their ideas and approach.
You do realize that if you can manage to build a trustworthy relationship with your customers, and even if just 10% of them avails all your additional offers, you will triple your income and instead of a meager $50, you will earn $156,000!
You can also ensure further income by employing the continuity program, which works somewhat like a magazine subscription. You can either create a site which will require members to pay a monthly fee for accessing the ‘platinum’ section, or a software program which will require them to do the same.
In case of a physical product, replenishments can be offered to customers for a certain price at regular time intervals. For example, you can keep aiding your customers with a regular supply of regeneration juice, which they are sure to run out of after a certain time. You can charge their cards unless they request to cancel the order.
You do now realize how important it is to get your customers to avail your backend products, which will ensure a constant flow of income. It always helps to have a series of multiple or backend products and marketing them to your existing customers, instead of trying to market just the initial one time product.

Choosing the Products for a Successful Backend Sale




Successful businessmen with their own product, who have made a mark in the commercial field, often say that a huge share of the profits is earned from the backend products. Very few remember to apply this strategy while marketing their own products. All it requires is a bit of persuasion and earning a good reputation from your clientele.

Backend products consist of recommended services or products that aid the performance of something already purchased by a customer. For a golfer, suppose, who has recently bought a good set of golf balls, the discounted recommendation of a manual that provides helpful tips for a golf game, is a rather good offer.

He’d more often than not buy the manual, thus earning you revenue. The customer who has purchased from you has already invested his trust and money in your products. Hence, you need not spend a lot of time on establishing your credentials while looking out for a probable sale.

The primary product that you have sold should be of a good and respectable quality. This will encourage your customers to believe in your counsel. Follow up your backend sale as well as the primary sale with proper after-sale services. This establishes your goodwill and your ability to take care of your customer’s needs. Make sure that your backend product is related to the primary product, and if possible give your customer a discount!

Here are a few ways you could go about backend marketing:

Mailers- this consists of sequential messages that are set up on your auto responder. They will begin with the customary thank you letter once the purchase is done. Next, send off a message to your client offering to help out with any initial difficulties. Include the discount coupon of another related product or service that your customer might find useful.

Include the discount offer on the backend product on the primary purchase bill.
Form a special announcement list or bring out newsletters informing your clientele about these products.

If you have been developing a line of your own products, perhaps backend marketing is the easiest way to increase your profits. Follow it up with good after sale services. You could also get into a partnership with a company that can ably provide you with good backend products.
Try selling product related tools or e-books as your associated merchandise. If your primary product provides with 20% of your profit, proper backend marketing can bring in upto 80% of your business profits.

Affiliate Marketing and Backend Selling




Affiliate marketing program results in a profitable situation for all parties connected. The merchant as well as the affiliate both earn profit. The merchant benefits by spending less on marketing and the affiliate earns commission by referring a visitor to the website of the merchant. This set up runs all the time once it is established.

This situation can be further profitable with back end selling involved. Back end selling is a famed support to affiliate marketing as it increases the revenue earned.

When a second product is sold to an old paying customer, the secondary product is known as the back end product.

It is easy to sell a back end product because it is complimentary to the previous item. The level of reliance that already exists between the consumer and the merchant or affiliate makes the latter sale much simpler.

Back end sale has increased profits of both online and land bound companies. When the initial sale is satisfactory the consumer naturally returns for other purchases.

Usually with back end selling the aim is to make the customer realize his need for other related products. If the consumer is conscious of these related goods only then will he make the purchase.

Back end sale method has increased the revenue of several companies. So obviously it has led to the expansion of many online ventures. If one makes proper usage it works excellently with affiliates.

Affiliate marketing will draw many fresh consumers and lead to the primary sales, while back end selling will build trustworthiness among the buyers. In other words, back end selling is a key constituent in creating a captivating method in affiliate marketing.

All affiliates should look into the financial promise of back end selling when it's coupled with affiliate marketing program. Both of these can make the affiliate earn an amazing amount of income.


Back end sale complements affiliate program perfectly. Back end sale builds consumer dependability and trust and the affiliate marketing leads to the first sale of a product.
All affiliate marketers may turn to back end sale for increasing their income. These two used together garners a surprising amount of revenue.


Backend Products and Affiliate Programs




If you can successfully master the art of backend marketing, you will be able to combat the drooping sales once and for all. The techniques and methods that are often taught in reference to backend marketing have been underutilized, given the restricted vision of marketing professionals.

Backend marketing is in fact a relatively easy exercise for a salesman because once the client has purchased the product he has shown that he believes in the production company and has thus invested his money.

This also shows that they trust your services and won’t be averse to buying something recommended by you. You do not have to spend time building up their trust in you by proving that your company has excellent credentials.

80% of your net profit can be derived from backend products. Here’s how-

Once you have been trusted by the customer, you could charge more on the backend product without his questioning him. The customer is aware of your services and the quality of the merchandise, and he approves of it. It is your task to persuade the customer that he requires that particular backend product. And the chief prerequisite in such a sale is that the principal product is of a reliable quality.

This is the power of backend marketing that could boost your income within a few days, yet most marketers do not understand the potential of this technique. This is proved by the fact that most affiliate programs pay less than 50% commission on such products.

Say, you put up for sale your manufactured goods for $50 and you offer 50% commission. You have five associates who have made ten sales each.

You earn $1,250 after paying their fee. Consequently you have fifty customers. If five of them end up purchasing your $100 backend product for a profit of $500, your profit will be $1,750.

If you give away 75% as payment or commission to your affiliates, by giving away higher fees, you obtain ten affiliates. For every hundred customers you can make backend profit of $1000.
Even after increasing the associate commissions by twenty five percent, you make more profit. And you tend to gain more affiliates who are content with the higher percentage of commission they obtain. The more customers they direct to your website, the more you profit!

So, you have more subscribers, more affiliates and more customers. This runs like a profit reaping machine!

How to Increase Backend Sales from Your Current Customers




If you are selling a product that is giving you very good profits at the front end, but are making very little or nothing at all from your backend operations, you could actually be letting go of a golden opportunity to make money.

Many smart entrepreneurs out there are actually making a fortune for themselves by catering to the needs of customers for backend products. The top of this list is dominated by information products and some kinds of software applications.

But before we start the discussion, what are backend sales? The frontend sale is the main product you have on offer. Thus, the backend sales are other products that you are able to sell to the customer along with this frontend product.

This is how it works: if a customer has purchased a product on your website and clicks a link to download her product, you can send them thought o another page that makes a 'one-time offer' to the customer before they go ahead to their main download page.

There are, in fact, a number of ways to increase your backend sales so that you make more profit. Backend sales are important and in one sense easier because the customer is already buying a product and is in a purchase-friendly mindset to start with, which makes it easier to sell him anything.

This concept of backend sales will also have a bearing on how you develop your main product. You should develop a product that will encourage higher backend sales. While designing your frontend product you should know that you don't necessarily make only one sale to a customer.

If someone likes your product, they will surely come back. At the same time, just having a backend product does not always mean that it will ring in the sales. The backend product must be related to the frontend you are selling.

One smart thing many e-businessmen have discovered is to offer a small discount on the frontend product if the customer buys one of your backend products along with it. This is tempting to the customer for the savings it will mean, and also the convenience a complete package offers.
Finally, one thing that everyone must do for garnering higher backend profits is to capture the names and email addresses of your customer for follow-up later on. This might sound simple but many people actually neglect it, at their own cost.

So, what you basically need is a little creativity and some initiative to make your backend sales make you more money than you ever thought possible.



Backend Sales and Email Marketing




You may have scored an early deal from your ecommerce website and want to step up your marketing initiatives to drive home the advantage, and expand the base with more new customers.

Now, while it is indeed desirable to keep a lookout for new opportunities to grab customers, you must take care that you don't lose your old customers who have actually expressed faith in you and your product by purchasing it. With email marketing you can secure for yourself backend sales numbers without too much new investment on advertising.

But you may ask, how can one expect email marketing to be effective, given the pervasive antagonism amongst email users towards spam? The answer is simple—what is called opt-in emails in marketing jargon. In this variant of email marketing, the person gives you permission to send you advertising emails.

One simple way to secure this permission for your website is to offer some kind of freebies. Ebooks are known to be popular. But it is advisable that you give something that is related and relevant to your ecommerce website. You could offer one of your cheaper products, which would not only be more appreciated but also a sort of promotion for your brand.

One thing to keep in mind is that you should desist from sending direct product advertisements as many people don't like being advertised to. What you should do is develop interest through interesting write-ups that will give some background information about your product. You should develop an e-newsletter that can be sent to customers.

You must prepare enough material for a 7-day advertising cycle so that you don't let the customer slip away, while at the same time not boring him or her with repeat content. You may also wish to utilize an autoresponder service in case you have a very long mailing list.

Autoresponders, apart from making things more convenient for you, also reduce chances that you will be hauled up for spamming. Paid autoresponders are known to be more effective than the free ones, and also don't require you to carry another company's advertising on your autoresponder as is the case with a free service.

So, the crux of the matter is that in your rush to get more, new customers you should never neglect your old patrons. If you have a useful, reliable product, it is these older customers that will bring you more gains, as they have tested your product and are happy with it.

How to Double Your Sales with Backend Selling and Up Selling




The prime purpose of any business, whether online or concrete, is to make and close a deal or a sale, by taking money for a product or service which we provide, and thereby gaining revenue.
While engaged in online business, you should always try to get newer people to buy from you, so that your customer base builds up.

It is also essential that you keep your existing customer base happy so that they keep returning to you. A returning customer is generally a happy customer and making him return over and over again is termed back end selling.

Along with back end selling, where people who have previously purchased from you or have used your services return to you for a repeat purchase, it is also important to promote up selling.

Up selling occurs when a customer who has returned to you, comes back for not only the earlier products but more that that, thus effectively have a sale value greater than the last time he or she visited. This reflects that the customer is happy with your products and services over and above that of your competitors.

The lions share of your sales and profits are going to come from a section of your customers which is quite small. It is this small group of people that you need to keep happy and therefore returning to your website.

You also need to pitch hard and ensure that people enjoy shopping on your web site and leave wanting more, in order to bring over people from being casual customers into the group of people who are your primary profit drivers. You want these people to come back over and over again and not go elsewhere, so you need to ensure that the old adage of “the customer is always right” is followed to the maximum, and these prime customers are kept happy.

The next step, after ensuring that your customers are returning, is to get them to buy more than what they were planning to buy. When they are finalizing a sale, offer them some other product along with their chosen product at a discounted rate or a product which compliments the one that they have chosen. This is somewhat similar to what happens when you go to a fast food joint and you are asked if you want fries with your burger.

So, basically you should always try to convince your customers to buy more than what they were planning on doing and then watch your profits soar. Yet just because you are up selling doesn’t mean that you should ignore the needs and requirements of your customers.

Up selling is a tool which should be used for the benefit of both you and your customer and never to their disadvantage as if a customer feels that he was coerced into buying something, he might not return the next time. All sales should always be beneficial to both the buyer and the seller ad never o only one side.

Back end selling and up selling are powerful tools at the disposal of any one into sales and you should use these tools to the best possible use that you can.

How to Increase Your Backend Profits Quickly and Effortlessly




If you are selling a product and making profit on the front-end, without any attention to up sells or other forms of backend profits, chances are, you’re missing out on a lot of profit as well.
Fortunes can be made by selling backend products to customers eager to devote time and money to their interests.

Basically, suppose you’ve already sold a product to a customer and then give them a link to a page where they can access it. Now, instead of linking them straight to that page, you can create an up sell that shows the customer a one time offer, which can also be called a backend sell.
So, while a front-end sale is your main product, anything you sell the customer who has already bought it is a backend sale. Increasing the backend sale can greatly increase profit.

When you create a product, realize that you can make more than one sale to the potential customer. Anyone who’s making one online purchase is likely to make two.

Many people go wrong while offering the customer extra products. You have to ensure that the extra you are offering is connected to the front-end product. For example, if you are selling information about generating revenue with free traffic, as your front-end product, then the backend product must also be about generating traffic.

Another thing you can do to increase backend profits is have an extra offer on the download page itself. This way, when the customer visits the page to download his/her purchase, he/she will notice the product. Offers placed on the download page need not be as connected to the front-end product as those placed on an up sell. This lets you advertise any product.

Another method to increase backend profits is to simply request the name and e-mail address of your customer. Having obtained this information, you can mail him/her catalogues, or simply notify them about your products via email. While this sounds obvious, a number of people fail to do it. This is a good method of increasing our backend profits as it helps you build a relationship with your clientele and forge a loyal customer-base.

These are simply a few basic tips to get you started. Once you settle down and think of more ways to increase backend sales, you are likely to find that your profit margin has increased considerably.